Who can benefit:ĭigital marketers, senior executives, advertising and marketing professionals, UX & UI professionals, site owners, and content developers.

Goal tracking: completion of website conversions, user flowįree (availability of paid version for 150,000 dollars per year).

Audience analysis: demographics, behavior, activity, and interaction with the website.

Website traffic reports with the use of real-time data.The tool is also well known for its paid enterprise version Google Analytics 360 and its Google Analytics Academy that provides free courses for everyone who wants to learn how to use the platform. According to Builtwith, about 28,832,505 live websites are presently using Google Analytics, making it the most used web analytics tool on the entire Internet in the Application Performance category. Today Google Analytics is the most popular free web analytics tool that is currently used by many marketers. Indeed, deny it or not, Google Analytics remains the indisputable leader in the market.

When we talk about Web analytics, most of us will probably unconsciously think about Google analytics. Let’s get started! Top 10 web analytics tools We hope it will help you to choose the best solution for your business! We will look at both incumbent market leaders and the most promising Web analytics tools that have all the potential to compete with existing giants in the market. In this article, we provide an overview of the top 10 Web analytics tools in 2023. Therefore, the selection of the right tooling plays such a vital role for any business. Indeed, thanks to modern Web analytics tools, we can get more insights about our audience, learn more about user behavior, measure our website’s performance, and estimate the overall effectiveness of our marketing strategy. Nowadays, it is hard to imagine the life of a digital marketer without Web analytic tools. This is where Web analytics tools come into play! While to do so, companies need to analyze their web performance continually. Today, in the era of massive digitalization, it comes as no surprise that any business aims to build a robust online presence and improve brand recognition.

Free website analysis